Locus
Bangalore, IN
Senior Product Designer
May
2025
–
Present
I lead the design system at Locus, defining scalable frameworks and system architecture that govern how the entire product is designed. Collaborate closely with product and engineering across platform verticals to define and ship platform-wide patterns.
~4.5x faster task completion achieved through a reusable detail page framework.
~33% faster onboarding by shipping a listing page architecture that unified seven product modules.
Compressed new module delivery from ~1 month to ~1 week through scalable UI foundations.
Product Design Consultant
Jan
2024
–
Apr
2025
Brought in as a consultant to lead design system work across the platform. Audited the existing product across modules, identified structural inconsistencies, and established the interaction foundations that the full-time role later scaled.
~33% improvement in designer efficiency through design system stabilization.
~50% improvement in developer efficiency through scalable UI foundations.
Shift Labs
Bangalore, IN
Designer & Founder
Oct
2022
–
Dec
2023
Ran an independent design studio working with early-stage startups and growth-stage companies. Owned design end-to-end across product strategy, UX, UI, and investor pitch decks, taking products from concept to launch across sports tech, developer tools, and fintech.
Clients:
Composio.dev: Delivered core product designs and collaterals ahead of their $4M Seed funding round.
Curie.money: Designed the early-stage fintech UX foundations contributing to their $1.2M Seed funding round.
Matchday.ai: Designed computer vision interfaces up to its acquisition by Game Theory, alongside their $2M funding round.
Bureau
Bangalore, IN
Product Designer
Oct
2021
–
Jul
2022
Retained full-time after launch. Led the major redesign of Blaze Checkout, a UPI payment experience for D2C merchants embedding Bureau's fraud intelligence into their checkout flow. Iterated the core architecture from a three-tab structure to a frictionless single-flow for returning users.
Conversion improved from ~21.7% to over ~34.2% through the checkout redesign.
~27.4% reduction in payment support tickets during peak UPI traffic windows.
Product Design Consultant
Jun
2021
–
Sep
2021
Brought in to design the initial 0-to-1 concept of Blaze Checkout, establishing a secure, UPI-first payment experience for D2C brands.
Onboarded 11 merchants from concept to launch within a four-month engagement.
Locus
Bangalore, IN
Senior Product Designer
Jan
2021
–
Aug
2021
Promoted to lead the redesign of the Dispatcher module, which serves as the core, operationally critical interface where dispatchers plan last-mile delivery and assign live orders to available drivers.
~38% reduction in planning time through workflow optimization and module redesign.
Product Designer
Mar
2017
–
Dec
2020
Joined as an early design hire and helped build the platform's visual and interaction language from the ground up. Led the rider app redesign and established cross-team UX review practices that scaled with the team.
~12% reduction in rider task completion time via the LOTR app workflow overhaul.
NuvoEx
Gurugram, IN
Visual Designer
Jan
2016
–
Feb
2017
NuvoEx was the logistics parent company of PepperTap, a consumer grocery app. Handled the end-to-end company rebrand across digital, print, and marketing surfaces.
Designed the corporate brand identity, comprehensive style guides, and core pattern libraries for NuvoEx.
Created high-performing digital and print collateral for PepperTap, including in-app banners, custom illustrations, marketing materials, and promotional videos.