I design product foundations
for complex operations
where mistakes cascade.
I design product foundations for complex operations
where mistakes cascade.
Senior Product Designer at Locus shaping platform design foundations.
10 years designing for logistics, payments, and delivery operations.
Senior Product Designer at Locus
shaping platform design foundations.
10 years designing for logistics,
payments, and delivery operations.
Brands I have worked with:
Product Impact
4.5x
Faster task completion for operations teams managing thousands of deliveries daily
for Locus
27%
Fewer payment-related support tickets for D2C brands during peak UPI traffic
for Bureau
Selected Work
Recent Experience
Bangalore, IN
Senior Product Designer
May
2025
–
Present
I lead platform design foundations, defining the frameworks that shape how new product surfaces are built.
Impact:
Reduced task completion time ~4.5x
by establishing a reusable detail page framework
Reduced onboarding time ~33%
by unifying seven product modules under shared listing architecture
Reduced new module delivery time from ~1 month → ~1 week
through reusable architecture
Product Design Consultant
Jan
2024
–
Apr
2025
Brought in to stabilize a fragmented platform. Led design system work to unify interaction patterns and establish scalable UI foundations.
Impact:
Improved designer efficiency ~33%
by stabilizing the design system
Improved developer efficiency ~50%
through scalable UI foundations
Bangalore, IN
Designer & Founder
Oct
2022
–
Dec
2023
Ran an independent design studio working with early-stage startups.
Clients:
Matchday.ai
(acquired by Game Theory)
Composio.dev
Curie.money
Bangalore, IN
Product Designer
Oct
2021
–
Jul
2022
Sole designer for Checkout, a UPI-first payment experience for D2C brands. Owned the checkout experience across launch and major redesign.
Impact:
Improved checkout conversion from ~16% → ~31%
through checkout redesign
Reduced payment support tickets ~27%
during peak UPI traffic
Bangalore, IN
Senior Product Designer
Jan
2021
–
Aug
2021
Led the redesign of Dispatcher module, used for planning last-mile deliveries.
Impact:
Reduced delivery planning time ~38%
through Dispatcher module workflow redesign
Product Designer
Mar
2017
–
Dec
2020
Early design hire responsible for establishing the product’s visual and interaction foundations. Led the rider app redesign and established UX review practices.
Impact:
Reduced rider task completion time ~12%
through LOTR (Locus on the road) app workflow redesign
Gurugram, IN
Visual Designer
Jan
2016
–
Feb
2017
Worked on company's rebrand. Also designed print and digital collateral for PepperTap, their consumer grocery app.
Bangalore, IN
Senior Product Designer
May
2025
–
Present
I lead platform design foundations, defining the frameworks that shape how new product surfaces are built.
Impact:
Reduced task completion time ~4.5x
by establishing a reusable detail page framework
Reduced onboarding time ~33%
by unifying seven product modules under shared listing architecture
Reduced new module delivery time from ~1 month → ~1 week
through reusable architecture
Product Design Consultant
Jan
2024
–
Apr
2025
Brought in to stabilize a fragmented platform. Led design system work to unify interaction patterns and establish scalable UI foundations.
Impact:
Improved designer efficiency ~33%
by stabilizing the design system
Improved developer efficiency ~50%
through scalable UI foundations
Bangalore, IN
Designer & Founder
Oct
2022
–
Dec
2023
Ran an independent design studio working with early-stage startups.
Clients:
Matchday.ai
(acquired by Game Theory)
Composio.dev
Curie.money
Bangalore, IN
Product Designer
Oct
2021
–
Jul
2022
Sole designer for Checkout, a UPI-first payment experience for D2C brands. Owned the checkout experience across launch and major redesign.
Impact:
Improved checkout conversion from ~16% → ~31%
through checkout redesign
Reduced payment support tickets ~27%
during peak UPI traffic
Bangalore, IN
Senior Product Designer
Jan
2021
–
Aug
2021
Led the redesign of Dispatcher module, used for planning last-mile deliveries.
Impact:
Reduced delivery planning time ~38%
through Dispatcher module workflow redesign
Product Designer
Mar
2017
–
Dec
2020
Early design hire responsible for establishing the product’s visual and interaction foundations. Led the rider app redesign and established UX review practices.
Impact:
Reduced rider task completion time ~12%
through LOTR (Locus on the road) app workflow redesign
Gurugram, IN
Visual Designer
Jan
2016
–
Feb
2017
Worked on company's rebrand. Also designed print and digital collateral for PepperTap, their consumer grocery app.